International Association Of Economic And Business

Detail Community Service

Empowering MSMEs: IAEB & Universities Boost Local Business Skills

On Monday, May 13, 2024, IAEB held a Community Service program at Café Tenank, in collaboration with several universities from Indonesia and Malaysia. Participating institutions included University Teknologi Mara (UiTM) Melaka, Universitas Islam Negeri Sumatera Utara (UINSU), Universitas Muslim Nusantara (UMN), Universitas Pembangunan Panca Budi (UNPAB), UIN Syahada, Politeknik Negeri Medan, and Unismuh Makassar. The event, themed "Digital Marketing Implementation for Improving SME Performance," aimed to help small and medium enterprises (SMEs) enhance their competitiveness in the digital era.

This full-day event attracted SME owners eager to harness digital technology to grow their businesses. Participants received training on how to use social media as a marketing platform, create engaging content, and implement digital marketing strategies tailored to the needs of SMEs. By adopting digital marketing practices, SMEs are expected to reach a wider audience more effectively and improve business performance.

The IAEB Chairperson expressed that this initiative reflects IAEB’s commitment, together with higher education institutions, to support SME development amid the challenges of digitalization. "We believe that with proper guidance, SMEs can leverage digital technology to expand their market reach and boost productivity," he said.

Participants were also invited to discuss and share their experiences regarding the challenges of operating a business in the digital age. This collaboration between academia and business owners is expected to create a synergy that will enhance the quality and competitiveness of SMEs in Indonesia.